About Us

Blue by Ticketmaster works with clients across every segment of the live event industry to strategize, plan, implement and measure a highly optimized digital marketing mix powered by the world’s largest fan database and massive marketing scale.

Heather Cohen

Managed Search

Heather Cohen

Managed Search

Heather Cohen - Blue by Ticketmaster

Heather has been a leader in the Internet marketing space for over 10 years. Prior to joining Ticketmaster in 2014, Heather worked for a leading SEM agency developing paid search programs for large enterprise clients.

Born and raised:
Chicago, IL
First concert:
Beach Boys
Most recent concert:
Farm Aid 30 at Northerly Island in Chicago
Favorite artist:
Billy Joel
Favorite sports team:
Fighting Illini – University of Illinois in Champaign

Leo Dalakos

VP and General Manager

Leo Dalakos

VP and General Manager

Leo Dalakos - Blue by Ticketmaster

Leo Dalakos is a digital media expert with 16 years of marketing experience focused on delivering results and innovation. Leo spent 11 years with Performics, the global performance media arm of Publicis. He led the client services group overseeing over $400 million in budgets, developing client-specific and scalable company-wide best practices.

Born and raised:
Athens, Greece and moved to Chicago in 7th grade
First concert:
Violent Femmes at the Aragon Ballroom
Most recent concert:
Flying Lotus
Favorite artist:
Pulp
Favorite sports team:
Chicago Bulls

John Forese

SVP, Head of Data and Marketing Services

John Forese

SVP, Head of Data and Marketing Services

John oversees Ticketmaster’s client data and marketing services, as well as founding both LiveAnaytics and Blue. John has over 15 years experience at technology companies focused on information services, analytics and digital marketing. Prior to Ticketmaster, John was an executive at the Nielsen Company, serving as senior vice president of product leadership for their mobile and telecom division.

Born and raised:
Franklin Lakes, New Jersey
First concert:
Bruce Springsteen
Most recent concert:
Favorite artist:
Neil Young, Lana Del Rey
Favorite sports team:
Brooklyn Nets, New York Giants

Kelly Henderson

Digital Scorecards and Web Design

Kelly Henderson

Digital Scorecards and Web Design

Kelly Henderson - Blue by Ticketmaster

Kelly Henderson has over 9 years experience in digital marketing for entertainment/sports brands and properties. Prior to joining Ticketmaster in 2015, Kelly was at Rockhouse Partners where he provided website, email and social media support to live event clients.

Born and raised:
Pampa, TX
First concert:
George Strait at the Tri-State Fair in Amarillo, TX
Most recent concert:
Oklahoma State Football Game
Favorite artist:
Paul McCartney
Favorite sports team:
Texas Rangers

Danny Huang

Reporting and Analytics

Danny Huang

Reporting and Analytics

Danny Huang - Blue by Ticketmaster

Danny has focused on consumer and predictive modeling for over 12 years. While at Ticketmaster and previously Live Nation, Danny worked on consumer insights, business intelligence, and predictive analytics.

Born and raised:
Born in Taiwan and moved to US when he was 10
First concert:
Cirque du Soleil
Most recent concert:
Anaheim Ducks
Favorite artist:
Britney Spears
Favorite sports team:
Manny Pacquiao

Gosha Khuchua

Fan Network Programmatic Ad Buying

Gosha Khuchua

Fan Network Programmatic Ad Buying

Gosha Khuchua - Blue by Ticketmaster

Gosha is a ten-year veteran of the digital media industry, his experience spans both digital direct response and branding. Prior to joining Ticketmaster, Gosha spent 8 years with Neo@Ogilvy, a leading digital performance agency.

Born and raised:
Born in Moscow, Russia; moved to St. Louis when he was 11 years old
First concert:
St. Louis Cardinals game at the old Busch Stadium
Most recent concert:
Lady Gaga and Tony Bennett at the Hollywood Bowl
Favorite artist:
U2
Favorite sports team:
St. Louis Blues, St. Louis Cardinals

Dale Liszka

Digital Scorecard & Web Design

Dale Liszka

Digital Scorecard & Web Design

Dale Liszka is a marketing technology expert with over 9 years experience in the live entertainment industry. Prior to joining Ticketmaster in 2016, Dale architected solutions for CRM and web products at Rockhouse Partners.

Born and raised:
Pittsburgh, PA
First concert:
Jimmy Buffet (Thanks Mom!)
Most recent concert:
Sturgill Simpson at The Ryman
Favorite artist:
Bob Seger, Dwight Yoakam
Favorite sports team:
Pittsburgh Steelers

Michael Malenitza

Premium Email

Michael Malenitza

Premium Email

Michael Malenitza - Blue by Ticketmaster

Michael brings over 10 years experience in the entertainment industry with 7 of those years in analytics, and the last 4 years in marketing analytics with Ticketmaster developing and growing the Premium Email service offering.

Born and raised:
Born in Orange County, CA and raised in Barstow
First concert:
The Barstow Rodeo
Most recent concert:
Fleetwood Mac
Favorite artist:
Queen
Favorite sports team:
California Angels

Mark Patterson

Managed Search

Mark Patterson

Managed Search

Mark Patterson

Mark has been working in the media industry for over 15 years. Mark joined the Ticketmaster search team in 2010 and brings over 8 years of hands-on SEM management experience.

Born and raised:
Born in Kansas City and raised in Chicago, IL
First concert:
Horde Festival (featuring Blues Traveler, Lenny Kravitz & Rusted Root) at Tinley Park
Most recent concert:
iHeart the 80’s at The Forum
Favorite artist:
Rolling Stones, Dave Matthews Band, Kid Rock
Favorite sports team:
Chicago Cubs & Chicago Bears

Mike Silver

Managed Search

Mike Silver

Managed Search

Michael Silver Blue Ticketmaster

Mike has spent over six years in the digital marketing industry working across agencies and technology platforms to provide process, analytic, and technology expertise. Prior to joining Ticketmaster, Mike spent three years travelling and working his way through the culinary world.

Born and raised:
Chicago, IL
First concert:
Metallica at the Allstate Arena
Most recent concert:
Japandroids at The Metro
Favorite artist:
Outkast
Favorite sports team:
Arsenal

Camille Tapia

Fan Network Programmatic Ad Buying

Camille Tapia

Fan Network Programmatic Ad Buying

Camille is a digital media expert with experience driving results for clients in the live events industry. Before joining Ticketmaster, Camille worked for Neo@Ogilvy, a digital performance media agency, where she led the programmatic specialist team in the London office.

Born and raised:
Born in San Diego, CA and raised between San Diego and London, England
First concert:
Padres at Jack Murphy Stadium
Most recent concert:
ATP World Tour Tennis
Favorite artist:
Prince
Favorite sports team:
San Diego Padres

Jennifer Zick

Direct Marketing

Jennifer Zick

Direct Marketing

Jennifer Zick - Blue By Ticketmaster

With over 13 years experience, Jen Zick is a passionate marketing strategist and sales professional with direct marketing agency training and industry experience working with hundreds of live entertainment companies.

Born and raised:
New Jersey
First concert:
Gloria Estefan at the Meadowlands
Most recent concert:
Andrea Bocelli at the Hollywood Bowl
Favorite artist:
Too hard to choose but a Bon Jovi anthem always lights me up
Favorite sports team:
Big tennis fan who loves watching the US Open