Atlanta Hawks

Atlanta Hawks

Merchandise Search Campaign

Boost merchandise sales and remain competitive in a crowded retailer landscape

Working with the Atlanta Hawks, our goal was to drive awareness of Hawks Shop and sales of official merchandise to compete with retailer advertisers on search engine results pages. We leveraged different SEM (Search Engine Marketing) tactics to increase traffic, including:

Developing campaign structure to align with online shop site, and utilizing “Official Atlanta Hawks Shop” messaging.

Targeting audiences from AtlantaHawks.com and Ticketmaster.com to bid more aggressively on highly qualified search traffic.

Featuring promotions in the sitelinks to increase urgency and click-through rates.

Results


62% Higher return via remarketing audiences

40% Of total revenue came from jersey keywords

2x Higher click-through rate on ads with "official shop" ad copy