Merchandise Search Campaign
Boost merchandise sales and remain competitive in a crowded retailer landscape
Working with the Atlanta Hawks, our goal was to drive awareness of Hawks Shop and sales of official merchandise to compete with retailer advertisers on search engine results pages. We leveraged different SEM (Search Engine Marketing) tactics to increase traffic, including:
Developing campaign structure to align with online shop site, and utilizing “Official Atlanta Hawks Shop” messaging.
Targeting audiences from AtlantaHawks.com and Ticketmaster.com to bid more aggressively on highly qualified search traffic.
Featuring promotions in the sitelinks to increase urgency and click-through rates.