Caesars Entertainment

Multi-channel tactics drive revenue for Pitbull Residency in Las Vegas

Programmatic Ad Buying, Managed Search

Developed display ads targeting all fans visiting Pitbull pages across Ticketmaster.com as well as specific event pages for Planet Hollywood to capture nationwide interest. Also targeted fans searching for “Pitbull Las Vegas” and related keywords nationally.

Results

Fan Net
10x ROAS
Managed Search
14x ROAS

“Getting the Programmatic Ad Buying campaign set up was extremely easy. The reporting dashboard gave us a real-time view into ad performance across both our primary and secondary markets. The returns were fantastic.”

“Blue’s Managed Search team helped us achieve our goal of reaching Pitbull fans and generating awareness for his 7 shows in Las Vegas that ran from September 25th through October 7th. The returns were so fantastic we intend to run multiple Managed Search campaigns with Blue in 2016.”