House of Blues

Making the Most of a Limited Budget

Reach customers actively searching for House of Blues Las Vegas.

Activated a Managed Search SEM brand campaign incorporating social and location extensions, seller rating & review as well as site links. Top performing keywords included the venue’s name showing the effectiveness of overall marketing efforts.

Results


1441% ROI

44k Impressions

36% CTR

“For club and theater artists, budget is the most important consideration for connecting with fans. In 2015, SEM campaigns raised overall brand visibility for HOBE events while also reducing cost per order by 17%.” – House of Blues