PGA Tour

Not your father's golf tour

The PGA TOUR leveraged Blue’s digital marketing services and Ticketmaster data to introduce a fresh lineup of events and reach a new generation of golf fans.

For the past two years and across 10 different tournaments, the PGA TOUR has enticed fans to attend these events by implementing three marketing services offered by Blue, Ticketmaster’s digital marketing agency: Premium Email, Managed Search and Programmatic Ad Buying. The goal: attract more spectators, especially those who have never attended a golf event, to tournaments.

Results


4x ROAS on Premium Email

3x ROAS on Managed Search