Tampa Bay Lightning

Reach the 2M people in Tampa and surrounding areas not attending Lightning games

In an effort to effectively reach new audiences, the Tampa Bay Lightning partnered with Blue Digital to improve their messaging and targeting approach.

For the 2016-2017 NHL season, the team used look-alike models in conjunction with creative tailored to awareness tactics—driving more fans to the arena. To reach new audiences most effectively, we combined Blue-powered target prospecting with awareness-specific banners.


7X ROAS for Look-Alike Targeting

3X ROAS for Direct Retargeting

2X ROAS for Affinity Targeting
  • Lightning Creative Alignment

Overall, 40% of our reach were new-to-file fans and we saw a year-over-year increase of 20% in creative performance with Blue.