At Blue by Ticketmaster, we’ll work with you to plan, implement and measure marketing campaigns that can generate higher returns. We do this with smarter targeting and comprehensive performance tracking.

What We Do

Managed Search

Most ticket purchases start with a search. When fans look online for the perfect event or a favorite venue, make sure they find yours. Leverage Ticketmaster media optimization tools to ensure your ads and listings rise to the top of search results.

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Digital Scorecard

With the majority of fans discovering live events online, understanding how you stack up is critical. Audit your digital presence against latest industry best practices and identify opportunities across web, search, mobile, email, and social

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Programmatic Ad Buying

Retarget fans that showed interest, and target fans most likely to buy based on past behavior and demographics. Blue’s Programmatic Ad Team lets you boost your conversion rates by leveraging fan data, analytics, and modeling tools to reach high-potential prospects with relevant display and video ads.

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Premium Email

Extend your email marketing reach by accessing the live event industry’s largest fan database. Ready-to-use LiveAnalytics custom models will identify the fans most likely to buy and help maximize tickets sales through your Premium Email campaigns.

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Web Design

Whether you need a simple landing page or a complete website to promote your event, let us build a site that is optimized for different browsers and devices with tracking already in place.

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Paid Social

Digital Word of mouth is one of the most influential and powerful forms of advertising today. Blue decodes your social media options and develops an integrated strategy to reach, engage and convert your fans with a highly targeted and personal approach.

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